Cricket is Pakistan's favorite sport it unites and fuels the passion of our country. Whatever the results of our cricket teams, the Pakistanis have always supported them. Victories such as the 1992 World Cup, the T20 World Cup in 2009 and the Champions Trophy in 2017 are unforgettable and the simple thought of the moment gives goosebumps to each of us.
The investment of the Pakistan Cricket Board (PCB) in improving its digital media coverage by introducing new faces has done wonders in the progression of the game and the timely flow of information about each development. PCB's official Twitter account has now surpassed 2 million followers, a testament to the efforts of the digital media team. In a tweet, PCB thanked the fans for their "overwhelming support for Pakistani cricket".
There has been a marked improvement in digital media coverage. Previously, the news was fragmentary, sent by SMS or telephone to well-known journalists. However, the latest developments and press releases are now communicated professionally. While much remains to be done, especially the structure of the PCB website, much has changed, and this is improving considerably. From national tournaments to national and junior team tournaments, the social media team keeps us all up to date via Twitter and other channels, which is the main reason why there has been an increase in its number.
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